Saral

Saral {from Hindi सरल [saral], adj. m/f}

simple, straightforward, honest, effortless, real.

Saral is a brand born from a love for Indian culture.

We work with families of rural areas of Rajasthan under a fair trade relation. That allows us to make small collections, avoid the mass clothing industry, and cut down intermediate sellers. This way we can provide the manufacturers a fair deal, helping these Indian families to become more prosperous.

Saral’s focus is to simplify the process of styling from its core. Based on mutual respect relationships, made consciously and made to last, we aim to create harmony between lifestyle and (slow) fashion.

Let yourself be Saral. Be simple, straightforward, honest, effortless, and always real.